Plenna is an association based and registered in Geneva, under Articles 60 et seq. of the Swiss Civil Code, in November 2023.  It is non-profit, non-political and secular.

Plenna exists because the taboo of death and dying creates unnecessary suffering

Plenna’s research and work in 2023-2024 suggests that while extensive information and services for end-of-life planning exist, there are many gaps, and reasons that people do not access these and use them effectively.    Although there are some outstanding death education initiatives, these are, overall, relatively undeveloped, unstructured and in isolation, with death remaining highly taboo in many cultures. Overcoming this taboo is the raison d’être of Plenna.

Drawing on the varied milieu of approaches to preparing for the end of life, during 2024 Plenna dedicated its efforts to refine its purpose, aims, and proposed activities, and finished the year with a focused business plan.  See Plenna's activity and financial report for 2023-2024.

Plenna seeks to inform and help equip individuals to accept, consider and proactively plan for dying and death, whether for themselves or their loved ones and whatever their situation or age

Through frank but sensitive communication, including humour, Plenna aims to amplify and build upon existing good practice, open spaces for bold discussions about decision- making in death and dying and how to live with the end in mind, and encourage coalition building.

In the second part of 2025 Plenna's website will be completely updated.  This will include a short and dynamic questionnaire, allowing people to more easily evaluate the extent to which they are prepared for death and dying.

The name Plenna is closely linked to the Latin plena which means ‘full’ and ‘satisfied’ but also suggests ‘plenary’ and ‘having full power’, as well as association with ‘planning’ and ‘plain’

Anyone can make a voluntary contribution to Plenna, which is also seeking grants.